I enjoy reading other people's Blogs. There are some Blogs i often read which does sponsored posts too. Although some people might think that readers would usually just skim through reading sponsored posts but honestly, i was always attracted to reading sponsored posts because they are nice to read if the Blogger knows how to get readers hooked on to what they are writing about. I love to read sponsored posts which are written as if a story; it keeps me wanting to know more, and i would usually click on the links provided just to find out more on the product or service. Sometimes i manage to find some useful information or good deals which is beneficial to me, so never say that those links in sponsored posts are never "clicked".
payperpost has recently conducted a study on the click through rates of sponsored posts, and the results had been amazing with on average, sponsored posts can deliver a 10.545% click through rate! With data from over 40k bloggers and 8k advertisers to prove to those who don't believe that sponsored posts work.
I'm sure i am not the only one; i've also read in some blogs where their readers had tried out the product or service they had written about. Even bloggers can be potential customers to the sponsored posts they wrote. If there is a good deal which fits your needs, are you going to let it go? I don't think so. So there's definitely "clickings" going on and about!
No comments:
Post a Comment